The 2020 #SpeakAgMichigan Challenge supported by the Michigan Foundation for Agriculture recognized the top ten high school FFA chapters and top three Collegiate Farm Bureau members with $7,000 in cash prizes.
This year’s challenge was a twist on the traditional award program, which recognizes FFA chapters and collegiate members for ag-literacy efforts in their communities, sharing a basic understanding of producing food, fuel and fiber. With schools closed last spring, limiting the ability to provide programming in person, #SpeakAgMichigan turned to social media, challenging high school students and Collegiate Farm Bureau members to engage with consumers, develop advocacy skills and earn some funds for their chapter!
The purpose of the #SpeakAgMichigan Challenge was to develop and implement a four-month social media challenge highlighting designated commodities — the ones focused on in our Fall Teacher FARM Crate subscription boxes: apples (September), pumpkins (October), turkeys (November) and Christmas Trees (December).
From demonstrating a piece of equipment related to the commodity to visiting a farm to offering a recipe or growing tip, our top-10 high school FFA chapter winners and their competitors together laid out a thorough plan to accurately and effectively connect with consumers.
“My students learned a TON through these challenges,” said Ashley FFA Advisor Amber McAllister. “They’re collaborating online to collect information and debating which is best to share with our community, as well as growing leaps and bounds in technology!
“This has been a fantastic learning experience for us.”
Help us congratulate our winners and participants in both divisions by liking their pages and supporting their efforts:
Collegiate Farm Bureaus
In the collegiate division, cash awards were awarded to the top three Collegiate members and their respective Collegiate Farm Bureau chapters.
The Michigan Foundation for Agriculture, is a 501(c)3 governed by Michigan Farm Bureau’s Board of Directors, positively contributes to the future of Michigan agriculture through leadership and educational programming.
For more information, contact MFB High School and Collegiate Programs Specialist Katie Eisenberger.