Corteva Agriscience, Agriculture Division of DowDuPont has announced plans to restructure its multi-brand seed strategy for the U.S., which will expand access to the company's genetics, technology and traits across various agriculture distribution channels including agency, direct, retail, distribution and licensing.
While Pioneer will remain the company's global flagship seed brand, it plans to consolidate regional brands down to just five corn and soybean seed brands in the U.S., including Dairyland Seed, Hoegemeyer, NuTech, Seed Consultants and Terral.
According to a Corteva press release, Brodbeck, Curry, Doebler's, Pfister and Prairie Brand will be combined with the five regional seed brands. The company will maintain the AgVenture independent network of regional seed companies.
The DowDuPont merger, which closed in 2017, resulted in more than a dozen seed brands in the U.S. that sell Corteva Agriscience™ corn and soybean seed, genetics or traits.
The majority of employees and dealers who supported Brodbeck®, Curry®, Doebler's®, Pfister® and Prairie Brand® will be offered positions or dealerships in the new structure. Popular products from these brands will continue to be available through the five regional seed brands.
The Corteva Agriscience innovation pipeline will enable expanded technology and genetic access to the industry through a growing licensing and distribution business to independent seed companies. Current U.S. agreements will remain in place.
DuPont Pioneer and Dow AgroSciences will honor the program, product and service obligations for existing seed orders. Customers and distributors should contact their local seed representative or account manager with questions.