Dairy Farmers of America (DFA) announced July 26 that it will invest an undisclosed amount of money into a Greek yogurt company.
In an effort to drive demand for dairy and support industry growth, Dairy Farmers of America (DFA), a national cooperative owned by dairy farm families, is helping bring innovative products to the dairy case, the company said in a press release.
The Cooperative announced an investment in MOPRO Nutrition (MOPRO), an all-natural, high protein, low sugar, whole milk Greek yogurt infused with whey protein combined with probiotics. MOPRO, based in Troy, but whose production facilities are in New York, “positions itself as a smarter replacement for protein bars, protein shakes and regular Greek yogurt,” the release said.
MOPRO recently completed the 2018 Sprint Accelerator program, which is also sponsored by DFA. The Accelerator is a 90-day, immersive program that helps accelerate and grow startup businesses.
“As a farmer-owned Cooperative, DFA is continuously looking for innovative ways to bring dairy to consumers, and this investment in MOPRO reflects that commitment,” said Monica Massey, senior vice president and chief of staff at DFA. “We think there’s a lot of growth potential with more natural, high-protein products and look forward to working with MOPRO to help make them a household brand.”
Through this relationship, DFA and MOPRO will work together to increase product distribution and build brand awareness.
“I am excited to work with DFA on a permanent basis. We developed a nice relationship during the Accelerator program, and they share my vision for evolving the yogurt category and bringing the highest-quality and innovative, fresh nutrition products to the marketplace,” said Michael Moran, founder of MOPRO.
MOPRO said it produces a high protein, low sugar, fresh, fitness-focused probiotic snack, and claims it is the first Greek yogurt infused with CFM® whey protein isolate.