DowDuPont will support the new brand name through a series of recognition events between now and the time the division becomes an independent company.
The Agriculture Division of DowDuPont announced the name of the intended company once it is spun off, which is expected to happen by June 1, 2019. The intended Agriculture company will become Corteva Agriscience (kohr-‘teh-vah), which is derived from a combination of words meaning “heart” and “nature”.
“This is the start of an exciting journey,” said James C. Collins, Jr., chief operating officer of the agriculture division of DowDuPont.
“Corteva Agriscience is bringing together three businesses with deep connections and dedication to generations of farmers. Our new name acknowledges our history while looking forward to our commitment to enhancing farmer productivity as well as the health and well-being of the consumers they serve.
“With the most balanced portfolio of products in the industry, nearly a century of agronomic expertise and an unparalleled innovation engine, Corteva Agriscience will become a leading Agriculture company, focused on working together with the entire food system to produce a secure supply of healthy food,” he said.
Corteva Agriscience brings together DuPont Crop Protection, DuPont Pioneer and Dow AgroSciences to create a market-shaping, standalone agriculture company with leading positions in Seed Technologies, Crop Protection and Digital Agriculture.
The intended company has developed some of the best talent, technology, innovation and R&D capabilities that will position it to transform our food system by helping farmers grow better, abundant and healthier crops while using fewer natural resources.
“We will continue to invest in some of the most recognized and premium brands in agriculture: Pioneer, Mycogen, and the newly launched Brevant seed brands, as well as our crop protection products, such as Aproach Prima fungicide and Quelex herbicide with Arylex active, while bringing new products to market through our solid pipeline of active chemistry and technologies,” Collins said.
In addition to announcing the corporate name, the intended Agriculture company unveiled the Corteva Agriscience brand identity and logo (www.corteva.com) at Commodity Classic, the largest farmer-led convention and trade show in the United States.
Corporate headquarters for the intended company will be located in Wilmington, Delaware, and will include key corporate support functions. Sites in Johnston, Iowa, and Indianapolis, Indiana, will serve as Global Business Centers, with leadership of business lines, business support functions, R&D, global supply chain, and sales and marketing capabilities concentrated in the two Midwest locations.