Currently there’s a series of television commercials featuring an insurance company representative being offered favors from would-be customers in exchange for discounted rates. In one, the rep is visiting the apiary of a nerdy beekeeper, who offers to the insurance guy a bite of the honeycomb he’s just pulled from a hive. Wary of removing the screened hood preventing him from being stung, the insurance rep politely declines.
Every time I see that clip I remember one time, visiting a member’s farm, I was offered the exact same thing: a bite from a raw honeycomb just yanked from a hive. Suspecting it might be a once-in-a-lifetime opportunity, I humbly partook and was briefly transported to some higher level of Honey Heaven. Mind you it mostly ruined everyday honey for me, but I’m not sorry I took advantage of the generous offer. (I won’t lie: Such experiences are a great perk to working for Michigan farmers!)
The December discussion topic challenged you to consider potential growth areas in agritourism. One response meant to be in jest — suggesting a member open up his apiary to the public — I honestly wouldn’t dismiss it without giving it a good think. Sure there’s all kinds of safeguards and precautions you’d have to take, but you gotta know there’s a segment of honey lovers out there who’d jump at the chance to get a peek into how their favorite sweet goo is produced.
It may’ve sounded equally ludicrous the first time someone proposed carving a maze out of a perfectly good stand of field corn, but now look around you come October!