Skip to main content
Michigan Farm Bureau Family of Companies

Who IS today’s consumer, anyway?

P&E workshops at this year’s State Annual Meeting will help explain how today’s consumers differ from those of decades past.
Date Posted: October 31, 2023

Ponder that headline and get informed answers at the Promotion & Education workshops, Nov. 29 at MFB’s Annual Meeting in Grand Rapids.

Learn from guest speaker Dr. Ernest Baskin, associate professor in the Department of Food, Pharma and Health Care at St. Joseph’s University, about how the modern consumer is evolving. Workshops will begin following the lunch banquet at 2:30 p.m. and repeat at 3:30 p.m.

Dr. Baskin works with FMI, The Food Industry Association, to understand consumer purchasing trends across all grocery store aisles. From retailers to farmers to processing to all the supporting industries in between, Dr. Baskin has worked to understand consumer judgement and decision making. 

Conversations bridging the farm-to-table gap start with listening and finding common values. Dr. Baskin’s presentation will shed light on what consumers are purchasing and why — a foundation for building relationships with those consumers. 

The second P&E workshop will highlight resources available for the 2024 Connecting Communities grant project. Try out career event resources such as a trivia wheel, Jenga, or see examples of the farm-visit passport to help your county further plan your grant project in the coming year. Meet with other county Farm Bureau leaders planning the same types of projects to brainstorm ideas for execution of your events. 

Each workshop will be one hour long and repeat twice, back-to-back on Wednesday afternoon. Join us 2:30-3:30 p.m. and 3:30-4:30 p.m. in DeVos Grand Gallery AB and DE.