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Michigan Farm Bureau Family of Companies



As Michigan’s insurance company, we care about Michigan. We partner with like-minded organizations to give back to the people who matter most to us – the people of Michigan.

The Detroit Pistons

Our partnership with the Detroit Pistons enables Farm Bureau Insurance the ability to engage with Pistons fans across Michigan. Annually, we work with the Detroit Pistons to recognize deserving educators for their work and dedication to their students through the Game Changers program. The program reinforces education and development by rewarding the teachers making it happen. We are also proud to offer Michigan Farm Bureau members tickets to select Pistons games. 

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Michigan State University

We proudly support Michigan State University Athletics. Farm Bureau Insurance has been a sponsor of Spartan Football, Hockey, and Spartan Men’s and Women’s Basketball for years. From coming alongside the student-athletes as they do good in the community to engaging fans with sweepstakes that set the course for fun, we’re proud to have MSU in our back yard, where you’ll find us cheering on the green and white.

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University of Michigan

At Farm Bureau Insurance we are all things Michigan. With histories rich in tradition and culture, Farm Bureau Insurance and UofM simply make sense as partners. Together we celebrate these traditions and history with sweepstakes that entice the biggest of fans while finding ways to do good in Michigan's communities.

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The Lansing Lugnuts

The Lugnuts are one of the most popular minor league baseball teams in America. Through our long-term partnership, we are supporting family entertainment in Michigan and investing in our home community. Farm Bureau Insurance has been a partner with the Lansing Lugnuts since their first season in 1996, and we continue to be proud sponsors of the Honorary Bat Kid Program and other events that promote Mid-Michigan and Michigan families.

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The Great Lakes Loons

The Loons played their first game at Dow Diamond in Midland in 2007, and Farm Bureau Insurance was a proud partner even before that game. Like us, the Loons are committed to making Michigan a better place to live, through their family-friendly entertainment and the nearly half a million dollars in community grants they’ve awarded. We are proud of their dedication to Michigan families and communities, and we’re honored to sponsor the Loons’ Honorary Bat Kid Program and Double and Triple Play Charity donations.

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Farm Bureau Insurance of Michigan is proud to lead the charge against distracted driving. Our Band2Gether program allows us to build awareness and partnerships to achieve this. The program allows us to work with groups who wish to educate communities and drivers about the dangers of distracted driving. Through our digital media efforts and sponsored events, we showcase our commitment with our driving simulator which demonstrates how easy distractions can occur.

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America & Me Essay Contest

The America & Me Essay Contest was founded by Farm Bureau Insurance in 1968 to encourage Michigan youth to explore their roles in America's future. Today, our focus encourages students to write about their personal Michigan heroes—someone they know personally who has encouraged and inspired them to live better and achieve more. Since its inception, over 500,000 Michigan 8th graders have participated in the contest. The 2016-2017 winners competed against over 4,000 other students from nearly 400 Michigan junior highs and middle schools.

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Ele's Place

Ele’s Place is a nonprofit, community-based organization with a mission to create awareness of and support grieving children and their families. Through peer support group programs, Ele's Place helps children to cope with the death or life-threatening illness of a parent, sibling or other close family member or friend. Farm Bureau Insurance is an annual supporter of Ele’s Place, but we are most proud of the hours our associates volunteer to show compassion to grieving families in our communities, like providing meals for support groups and preparing materials for children’s activities.

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Sparrow Foundation

We are privileged to partner with the Sparrow Foundation—an organization that supports Sparrow Hospital through funding for equipment and facilities, services, and educational programs and research. Our collaboration allows us to make an impact on the health and wellbeing of individuals in our community. We are proud sponsors of Sparrow Foundation programs like Hospice Walk to Remember and the Sparrow Guild TGIF event, and we look forward to the annual Dapper Dads event—of which our CEO and VP of Marketing have been past participants, raising more than $42,000 for women’s health. In an effort to promote child and infant safety on the road, we offer car seats and installation demonstrations to parents in need as they head home from Sparrow with their new bundles in tow. It’s also an immense honor to support Sparrow’s new Neuroscience Center where Farm Bureau Insurance has a named patient room.

Sparrow foundation

The Michigan High School Athletic Association

The Michigan High School Athletic Association (MHSAA) is an organization that promotes sportsmanship, scholarship, safety and a sensible scope in school sports. For more than 30 years, Farm Bureau Insurance has sponsored the MHSAA Scholar-Athlete Award program, which offers $2,000 scholarships to Michigan high school seniors with outstanding academic and athletic achievements. Since the duration of our sponsorship, Farm Bureau Insurance has awarded more than $900,000 in Scholar-Athlete scholarships.

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The Michigan Fitness Foundation

The Michigan Fitness Foundation is a private, non-profit corporation with the mission to promote healthy eating and active living in Michigan. As a partner of the Michigan Fitness Foundation, Farm Bureau Insurance sponsors the foundation’s ACES (All Children Exercising Simultaneously) Day program—an annual initiative to get more than 400,000 Michigan school children active on the same day. Our agents have joined us in supporting ACES Day by sponsoring participating schools in their areas with a monetary gift and fun group activities. Farm Bureau Insurance also sponsors the foundation’s Labor Day Bridge Run and the Governor’s Fitness Awards—a celebration of inspirational people and organizations dedicated to health and wellness.

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The American Cancer Society

Great Lakes Division

The American Cancer Society Great Lakes Division (ACS) is at work throughout Michigan and Indiana, fighting cancer, finding answers, and helping people. Through research, education, and treatment programs, the ACS Great Lakes Division is saving lives and working towards the goal of a cancer-free world. Farm Bureau Insurance contributes towards this goal by sponsoring Relay for Life community events that have helped raise millions of dollars for Michigan's fight against cancer.

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Greater Lansing Food Bank

Annually, the Farm Bureau Family of Companies associates give back to the Greater Lansing Food Bank through volunteer hours and donations. In addition, associates are given the option to serve their families a holiday ham courtesy of Farm Bureau or donate to the Food Bank. In 2017, a record number of associates choose to donate in lieu of receiving their ham. A total of $12,936 was gifted on February 9, 2017.

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Olivet College

Farm Bureau Insurance is a proud supporter of Olivet College, a national leader in insurance education. Olivet College is working to replenish the insurance industry's workforce by partnering with local school districts throughout the state to educate the next generation of leaders. Olivet and Farm Bureau host Eaton Intermediate High School students throughout the school year to learn and participate in an on-site insurance program at the Farm Bureau center.

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Lansing Regional Chamber Leadership Circle

Lansing Regional Chamber Leadership Circle - Farm Bureau Insurance of Michigan is a proud supporter of the Lansing Regional Chamber and are members of the Lansing Regional Chamber Leadership Circle. The Leadership Circle is made up of proven business and community leaders; whose commitment and efforts help to strengthen the region.

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