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Ag Council names 2023 Michigan GROWN, Michigan GREAT Ambassadors

Ambassadors undergo comprehensive training in preparation for promoting Michigan GROWN, Michigan GREAT at in-person events and online.
Date Posted: February 20, 2023

The Michigan Ag Council has announced the fourth class of Michigan GROWN, Michigan GREAT Ambassadors, a training program that helps develop young influencers for the agriculture industry in Michigan.

These seven ambassadors will serve as public faces for the Michigan GROWN, Michigan GREAT campaign, engaging with consumers on important issues in agriculture and gaining knowledge and insight into Michigan’s diverse farming sector.

The 2023 Michigan GROWN, Michigan GREAT Ambassadors were selected using a competitive application and interview process. The seven selected bring diversified experience in the agriculture industry, from asparagus and dairy production, to potato production and veterinary sciences. The ambassadors are:

  • Kassidy Acker, St. Louis, Mich.
  • Carmen Beemer, Middleville, Mich.
  • Carly Claucherty, Springport, Mich.
  • Megan Grusczynski, Gaylord, Mich.
  • Cora Okkema, Blanchard, Mich. — Mecosta County Farm Bureau member
  • Emma Woller, Montague, Mich. — Oceana County Farm Bureau member
  • Zoey Zupin, Kentwood, Mich. — Kent County Farm Bureau member

The ambassadors will undergo a comprehensive training program and will spend the remainder of 2023 promoting the Michigan GROWN, Michigan GREAT brand at farmers markets and other events throughout the state, as well as promote the program through social media, the Michigan Agriculture & Food podcast and in blogs.

“I am very excited about the group of ambassadors we have this year,” said Noelle Nachreiner, executive director of the Michigan Ag Council.

“Each individual is bringing a different experience and perspective of Michigan agriculture to the group, but their common goal is the same — to share their enthusiasm for Michigan food and farmers and build trust in farming practices.”

The Michigan Ag Council is an organization of commodity groups and agribusinesses working together to raise awareness of food and agriculture today. The primary goal of the Michigan GROWN, Michigan GREAT campaign, launched in 2016, is to build awareness for the more 300 commodities grown in Michigan and to encourage consumers to purchase local foods and products.

To learn more about the Ag Council, visit

Media Contacts
Noelle Nachreiner headshot

Noelle Nachreiner

Agent Charitable Fund Manager
517-679-5573 [email protected]